Shamo Bet respects your privacy and is committed to the secure handling of personal data. We collect account, identity, payment, betting, device and communication information to provide services, protect accounts and meet applicable obligations. For questions or privacy requests, use Contact Us.
This policy covers our website, mobile version, app, account services, sports and live betting, games, Keno, bonuses, payments, support and user communications. It applies to registered players, visitors and people who contact us before registering, whether in Addis Ababa or elsewhere in Ethiopia. “Personal data” means information that identifies you or can be linked to you. “Processing” means collecting, using, storing, sharing or deleting that information.
Who We Are
Shamo Bet provides betting and gaming services for eligible adults in Ethiopia, subject to applicable Ethiopian laws and regulations, relevant license conditions and regional restrictions. For operator identification, consult About Us. Before providing identity or payment information, review License & Regulation and verify the current regulatory status against the competent authority’s latest information. This policy does not itself establish licensing or government approval.
Information We Collect
The information required depends on your activity. Browsing may generate technical records; registering, making payments or requesting withdrawals may require additional details. We limit collection to information needed for lawful, operational, security and regulatory purposes.
- Account data: name, phone number, email, date of birth, username and password-related security data.
- Verification data: identity documents, age-check results and information needed for customer due diligence, identity verification and fraud prevention. KYC means “Know Your Customer”: checks to establish who holds an account and whether they are eligible.
- Transaction data: deposits, withdrawals, payment method details, payment authorization records, balance history and bonus activity.
- Betting and gaming data: bets, odds, results, live betting activity, Keno activity and game sessions.
- Technical data: IP address, device type, browser, operating system, app version, cookies and log files.
- Communication data: support messages, complaints, emails, chat logs and relevant call records where calls are used. Any call recording should be disclosed when required.
- Responsible gaming data: limits, self-exclusion requests, risk indicators and account restrictions.
Do not send unrelated sensitive information, passwords or one-time security codes to support. Submit verification documents only through the designated secure channel.
How We Use Personal Data
We process information to create and manage accounts, confirm identity and age eligibility, enable secure login, process deposits and withdrawals, and settle bets, winnings and bonuses. For example, account-holder information and transaction records may be checked before authorizing a withdrawal.
We also use relevant records to detect fraud, multiple accounts, payment abuse, bonus abuse and suspicious activity. Betting and security logs may help investigate unusual betting patterns or disputed account access. These checks should be proportionate to the issue being reviewed.
Other purposes include improving website and app performance, games and support; sending important service notices; administering responsible gaming controls; resolving complaints; and meeting applicable tax, accounting, anti-money laundering, licensing and regulatory duties. Marketing is sent only where permitted, with consent where required and an available opt-out. Opting out of marketing does not stop essential account or security notices.
Lawful Reasons for Processing
Depending on the activity and applicable law, processing may be necessary to provide requested services, comply with legal obligations, protect users and the platform, prevent fraud or resolve disputes. Where consent is required, we seek it for the relevant purpose. You may withdraw consent, but this does not undo earlier lawful processing or remove separate recordkeeping obligations.
The applicable legal basis and any statutory requirements depend on the circumstances. You can ask us to explain the reason for a particular use of your information.
Cookies and Tracking
Cookies are small files stored on your device. Cookies and similar technologies may keep you logged in, protect sessions, remember preferences, analyse traffic and improve performance. Marketing measurement may be used where permitted and subject to applicable consent requirements.
Some technologies are necessary for account functions; optional technologies should be managed through available preference controls. Blocking necessary cookies can affect login or payment workflows. See our Cookie Policy for further information.
Data Sharing
Shamo Bet does not sell personal data as a product. Where necessary, information may be shared with payment processors, identity verification providers, hosting or cloud providers, analytics and security services, customer support tools and professional advisers. These third-party service providers are external organisations that help deliver specific functions.
Access should be limited to the information and purpose needed for the service, with appropriate confidentiality and protection requirements. Information may also be disclosed to regulators, law enforcement or courts where legally required. A provider acting under its own legal duties may have a separate privacy notice, particularly when processing payments.
International Transfers
Some service providers may store or process information outside Ethiopia. Where this occurs, transfers must follow applicable legal requirements and suitable safeguards. You can request information about relevant transfers and the protections applied; this policy does not assume that every provider operates in the same location.
Data Storage and Retention
We retain information only for as long as needed for account operation, financial records, legal obligations, dispute resolution, fraud prevention, responsible gaming and regulatory requirements. Retention depends on the record type and purpose, not one universal deadline.
Closing an account does not necessarily require immediate deletion of all records. Some information may remain necessary to investigate a disputed payment, meet recordkeeping duties or maintain self-exclusion controls. When no longer needed, information should be securely deleted or anonymised, including through appropriate backup lifecycle procedures.
Security Measures
We use reasonable technical and organisational measures to protect personal data. These include encryption where appropriate, access controls, secure login systems, monitoring, backups, fraud detection, staff confidentiality requirements and internal handling procedures. No online service can guarantee complete security.
For Shamo Bet account security, use a unique password, protect your phone and sign out on shared devices. Before using Shamo Bet login, check that the address matches the official domain you have independently verified. A padlock alone does not prove a website is genuine. Obtain any app or APK only through a verified official distribution channel.
Your Privacy Rights
Under applicable data protection laws, you may have rights to request access, correction, deletion, restriction, objection or information about processing. Requests may be limited where records must be retained for legal, financial, security or regulatory reasons. We may need proportionate identity checks before releasing account information.
- Step 1: Open Contact Us and use an official communication channel.
- Step 2: Describe the information or processing concerned and the action you request. Do not include your password.
- Step 3: Complete any necessary verification through the designated channel and keep a record of your request.
We will explain applicable limitations and follow the response requirements established by law. You may also ask about the complaint-handling procedure and any available route to the competent authority.
Age Restrictions and Children’s Data
Our services are intended only for eligible adults. Shamo Bet must not knowingly collect personal data from underage users. If a parent, guardian or user believes an underage person has submitted information, contact support so the account and information can be reviewed. Read the Age Restriction Policy before registering.
Responsible Gaming and Account Restrictions
Account activity, deposit limits, self-exclusion requests and relevant risk indicators may be processed to support responsible betting measures and enforce account restrictions. Some records may need to remain after closure to prevent access contrary to an active restriction. See Responsible Gaming.
Terms, Bonuses and Payments
This policy works alongside the Terms and Conditions, bonus rules, payment checks and anti-fraud controls. Before registering or paying, review eligibility, KYC requirements, transaction limits, disclosed fees, processing times and the withdrawal procedure.
Website and app workflows may differ. Compare the verification requirements and available support channels shown for each, rather than assuming mobile access means fewer checks. Keep transaction references for payment queries and provide only the information needed to resolve them.
Updates to This Policy
We may update this policy when services, applicable laws, security practices or processing activities change. The revised policy will be made available here, with additional notice where required. Review it periodically and contact us if a change affects how you understand the handling of your personal data.
Author: Segenet Kassa
Segenet edits Ethiopia-focused betting reviews for accuracy, balance, and usefulness. She verifies that recommendations match the evidence, limitations remain visible, affiliate relationships are disclosed, and sources are correctly attributed. She rejects cosmetic freshness updates and unsupported claims of personal testing.
